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Ethiopian shoemaker takes great strides-BBC News

Posted by Ethio Tribune on July 27, 2012

The company which she started, SoleRebels, would soon become the planet’s first fair trade green footwear firm – certified by the World Fair Trade Organization (WFTO) – and is now one of Ethiopia’s most thriving businesses.

At the moment it sells its products in 55 countries, mostly through individual retailers, and its biggest markets are in Austria, Canada, Japan, Switzerland and the United States. The shoes are also sold online.

SoleRebel shoe

The platform for SoleRebels is to build our own brand from here and sell outside. That’s the model that we follow”

Bethlehem Tilahun Alemu

It all started in Zenabwork, the poor community in the outskirts of Addis Ababa where she was born….click here to read the full story

One Response to “Ethiopian shoemaker takes great strides-BBC News”

  1. […] Ethiopian shoemaker takes great strides-BBC News (ethiotribune.wordpress.com) […]

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